Our goal with Things That Travel was to build a brand with soul one that transforms vintage furniture into cultural storytellers. We started by redefining the brand narrative, positioning each object as a curated piece of history, rich with design and meaning. We then designed and developed a new website from scratch a clean, editorial, and immersive, giving the pieces room to breathe while elevating the user experience with a gallery-like feel. To amplify brand awareness and drive organic traffic, we crafted a content strategy for social media centered around storytelling, visual culture, and emotional connection including editorial captions, themed series like “This Is Not a Chair,” and pins designed for visual discovery on Pinterest. The result is a cohesive, culturally resonant brand experience that extends from the site to every post.
One of the main challenges was translating the emotional value of vintage furniture into a modern digital experience that felt both premium and personal. The existing brand lacked a clear voice and visual identity, and the original website didn’t reflect the uniqueness of the pieces or support an engaging shopping journey. We also faced the challenge of designing content that would resonate across different platforms, from visually-driven posts on Instagram and Pinterest to narrative-rich formats that invite storytelling. Our approach combined thoughtful UX design, elevated visual language, and a strong editorial strategy to bring the brand’s essence to life across all channels.
