Making public tenders easier to understand and act on.
Alicia is a Colombian platform built to help businesses find, analyze and follow public procurement opportunities in SECOP. We worked on translating a complex, technical product into a clear digital experience and a brand with a more human way of communicating technology, AI and public contracting.
Turning complexity into clarity.
Public tenders involve thousands of processes, lengthy documents and highly specific requirements. The challenge was to communicate Alicia’s technology without making it feel complicated or overly technical.
We developed a digital and content strategy focused on clarity, education and usefulness, highlighting Alicia’s intelligent search, AI-powered document analysis, personalized alerts and process tracking. The goal was simple: make the value of the technology immediately understandable to businesses, whether they were experienced bidders or exploring public procurement for the first time.
A clearer way to navigate public procurement.
Alicia evolved into a platform with a sharper proposition and a more accessible digital presence, positioning AI as a practical tool rather than a complicated technology. Its ecosystem now brings search, document analysis, alerts and process management together, helping businesses spend less time navigating information and more time understanding the opportunities that matter to them.
