Hoteles Morrison is a Colombian boutique hotel brand with properties in Usaquén, Zona T and La Calera, plus TEO, its Greek restaurant. Every space has its own personality. Our job was to make sure guests could feel it before they ever walked in. We became the creative and growth partner behind Morrison’s social media, paid campaigns, email marketing and brand activations, turning separate hotels into one brand people recognize.
Each Morrison property speaks to a different guest: business travelers in Usaquén, nightlife and lifestyle in Zona T, weekend escapes in La Calera. On top of that, Instagram had gone quiet, and generic ad targeting wasn’t reaching the corporate decision-makers Morrison needed most.
We built one system with distinct voices. Calm and aspirational for Usaquén, urban and high-energy for Zona T, nature and escape for Morrison Campestre. We reactivated Instagram with a consistent content rhythm, shifted Meta Ads to creative-led messaging instead of relying on broad targeting, and added email campaigns and activations like La Casa del Gol for the FIFA World Cup 2026 and the Morrison Business Club loyalty program.
Morrison’s digital presence went from near-silent to consistently active, with each property sounding like itself and the brand still feeling like one. Paid campaigns now run on clear messaging by audience, and email and loyalty initiatives give the brand a direct line to guests who come back.
