In 2022, we undertook a comprehensive digital transformation for a family of four interconnected aquarium brands: Jellyfish Art, Deltec USA, Reef Aquaria Design (RAD), and Chemi-pure. Each brand serves a unique niche within the aquatic industry—from live jellyfish aquariums to high-performance filtration systems and custom reef installations. Our objective was to modernize their web presence and unify their digital identity while preserving the distinct voice and value proposition of each brand. This initiative encompassed complete website redesigns and the development of tailored social media strategies to enhance engagement and drive growth.
The primary challenge lay in balancing the individual identities of each brand while creating a cohesive digital ecosystem. Jellyfish Art required a user-friendly platform to educate and convert first-time jellyfish owners. Deltec USA needed to showcase its German-engineered aquarium equipment with a focus on technical specifications and reliability. Reef Aquaria Design sought to highlight its bespoke aquarium installations through rich visual storytelling. Chemi-pure aimed to reinforce its reputation for high-quality filtration products.
Our approach involved developing customized websites for each brand, emphasizing intuitive navigation, responsive design, and SEO optimization. For Jellyfish Art, we created educational content and streamlined the purchasing process. Deltec USA’s site was structured to facilitate easy access to product information and support resources. RAD’s website featured a dynamic gallery to showcase their custom projects. Chemi-pure’s site was designed to provide comprehensive product information and user testimonials. Social media strategies were tailored to each brand’s audience, focusing on educational content, customer testimonials, and visually engaging posts to foster community and brand loyalty.
The digital overhaul led to significant improvements across all four brands. Jellyfish Art experienced increased online sales and higher engagement rates on social media platforms . Deltec USA saw a rise in product inquiries and positive feedback regarding the site’s usability . RAD reported enhanced visibility and an uptick in consultation requests, attributed to the compelling showcase of their custom installations . Chemi-pure benefited from increased product awareness and customer engagement through informative content and user-generated testimonials . Overall, the integrated digital strategy successfully revitalized each brand’s online presence, leading to measurable growth in customer acquisition and retention.
