Boyd Enterprises is the company behind four aquarium brands with very different audiences: Chemi-Pure, the filtration media hobbyists have trusted for over 60 years; Deltec USA, precision protein skimmers and reef equipment; Jellyfish Art, live jellyfish and jelly aquariums for the home; and Reef Aquaria Design, custom aquarium builds for homes and businesses in South Florida.
We managed the websites and social media for all four.
One parent company, four kinds of buyers. Reef keepers compare specs and results. First-time jellyfish owners are looking for something beautiful and easy. Homeowners commissioning a custom aquarium are investing in a piece of their home. Speaking to all of them the same way would have flattened every brand.
We gave each brand its own voice and content rhythm while running the work as one system. On the web, we kept each site clear, current and easy to shop or inquire from. On social, we built content around what each audience actually cares about: proof and know-how for Chemi-Pure and Deltec, wonder and lifestyle for Jellyfish Art, and finished installations for Reef Aquaria Design.
Four brands that each sound like themselves, with websites and social channels that work as one connected family under Boyd Enterprises.
