For Alicia Services, we designed and developed a modern, user-friendly website that clearly communicates the value of their AI-driven service for public biddings in Colombia. Our team also elevated their social media presence through a targeted strategy that included paid ads and consistent content positioning. This holistic approach was crafted to not only engage their audience but also drive sales and increase brand awareness across multiple digital channels.
Alicia Services faced the challenge of standing out in a highly competitive market for public procurement in Colombia. Their previous digital presence lacked the necessary appeal and clarity to effectively communicate the capabilities of their AI service. Our approach was to revamp the entire user experience with a fresh, visually engaging website while positioning the brand as a leader in the industry through a strategic social media and paid ads campaign. We focused on driving user engagement and ensuring that potential clients easily understood how Alicia Services could simplify their tendering processes.
The results of this collaboration have been remarkable. Alicia Services now has a modern, secure, and efficient website that resonates with their target market. Their social media presence has been significantly enhanced, resulting in a notable increase in engagement and visibility. The paid ads and overall marketing strategy directly contributed to a measurable boost in sales, positioning Alicia Services as a key player in the public bidding space in Colombia.
