Boca Mission Bay Dentistry is the general and cosmetic dental practice of Dr. Dennis Sierra in Boca Raton, Florida, built on 20 years of experience. The care was great. The website was not: a dated theme, duplicated sections and broken links were telling patients a different story than the one they lived in the chair.
We rebuilt the site on a new WordPress theme and rewrote it around the practice’s real strength: gentle, unhurried care.
The hard part was changing everything patients see without losing what Google already trusted. The old site ranked for local searches, so every service URL, title and tracking tag had to survive the move. The new theme also arrived full of demo claims, from invented review counts to stock testimonials, that could never go live for a real medical practice.
We mapped every page of the old site to the new layout, kept the original URLs, and rewrote all eight service pages for clarity and clinical accuracy. We built the home around a gentle care message, removed promises the practice could not keep (like an online booking system that did not exist), replaced every demo address and phone number with the real practice details, fixed the contact form routing, and flagged wording that Florida dental advertising rules require a professional to confirm.
A modern, mobile-friendly site that finally sounds like the practice: calm, clear and honest. Patients get a direct path to call, every service page tells them what to expect, and the search visibility built over years moves to the new design intact.
